Real wood but stronger

A real wood floor with great design, durability and
water resistant characteristics. Built for a worry-free life.

We couldn’t be happier to introduce our new hardened wood floor collection — featuring 11 unique designs for you to explore and available right up to luxurious XXL formats. Our entire range features the incredible patented Woodura® surface technology and 5G® Dry™ fold down system  — making our real wood floors 3–5 times stronger than traditional hardwood floors, a breeze to install, and water resistant — all at a great price.

In a class of its own

Hardened wood floors – a new category in flooring. There is nothing quite like our new floors. No, really. They’re so innovative and revolutionary we have created a whole new category of floors — we call it Hardened Wood Flooring. The unmistakable feel and luxury of a real wood floor combined with next-level durability and water resistance.

A greener, smarter and
more efficient way to make
a real wood floor

 A real wood floor — ingrained with true innovation. We’ve created a product that rips up the rulebook of how a real wood floor performs. Using a selection of technologies developed by our parent company, Välinge Innovation, our Hardened Wood Floors combine the feel and beauty that only genuine wood possesses, but with durability and liveability traditionally absent from a real wood floor. Stress-free installation, waterproof, incredible impact protection, modern extra large dimensions, and gentle on your wallet and the environment — it’s a real wood floor, made wonderful.

A more sustainable alternative. The patented Woodura® surface tech­nology means using fewer trees for more wood. A lot more. In fact, by using sliced instead of sawn wood, like traditional engineered or solid wood flooring, Woodura® allows for ten times more flooring to be produced from the same amount of lumber. Our raw material comes from responsibly managed forests where the wood is processed locally — a sustainable way of harvesting and producing that ensures the forest will be there to enjoy for generations to come.